IKEA’s earning graph goes straight up: “

It’s good to be reminded of how profitable design can be. Here’s a neat explanation of IKEA’s design-at-low-prices concept straight from the horse’s mouth (click ‘replay’ after the link). Now here’s a quick look behind the curtain at how extraordinarily successful the strategy has been (click on’turnover’ after the link).

(Via core77.com’s design blog.)